NYC Launches $2M Ad Campaign To Get People Talking About Mental Health

NYAPRS Note: Yesterday, NYC First Lady Chirlane McCray unveiled a $2 million advertising campaign designed to get New Yorkers talking about mental health. The ads will appear through June 30.

This campaign dovetails with McCray’s ThriveNYC effort, an historic $850 million plan to guide the city toward a more effective and holistic system to support the mental well-being of all New Yorkers, especially those with the most serious needs.

NYC Launches $2M Ad Campaign To Get People Talking About Mental Health

Associated Press April 11, 2016

NEW YORK -- New York City has launched a $2 million advertising campaign meant to get people thinking and talking about mental health problems.

City first lady Chirlane McCray unveiled the television, print, online and subway and bus ads Monday. They feature people talking about their experiences with bipolar disorder, depression, anxiety and addiction.

McCray says the campaign aims to "change the mindset around the mind" by showing that mental illness isn't shameful and recovery is possible. She's spearheading a broad city effort to expand access to mental health care and change attitudes about it.

The city Health Department is paying for the ads, which will appear through June 30. They were produced by DCF, a firm that has done public service ads for the city on health and other subjects.